Zero to One — Peter Thiel
“Thiel s contrarian framework: competition is for losers, monopoly is the goal. Every great company is unique.”
The Mom Test — Rob Fitzpatrick
“Stop asking people if your idea is good. Ask about their life instead. The best customer research book ever written.”
How I Built This — Guy Raz
“Every founder story is different but the pattern is the same: obsession, rejection, persistence, luck.”
Thinking in Bets — Annie Duke
“Duke applies poker thinking to decisions. Outcome quality is not decision quality. This changed how I evaluate my choices.”
The Design of Everyday Things
“Norman proves that bad design is not the user s fault. Affordances and signifiers — once you see them, you cannot unsee.”
Steve Jobs — Walter Isaacson
“The biography that launched a thousand startups. Jobs was impossible to work with and impossible to ignore.”
